Product Marketing Specialist - Network/Cloud Security

SonicWall delivers Boundless Cybersecurity for the hyper-distributed era in a work reality where everyone is remote, mobile, and unsecure. SonicWall safeguards organizations mobilizing for their new business normal with seamless protection that stops the most evasive cyberattacks across boundless exposure points and increasingly remote, mobile, and cloud-enabled workforces. By knowing the unknown, providing real-time visibility and enabling breakthrough economics, SonicWall closes the cybersecurity business gap for enterprises, governments and SMBs worldwide. For more information, visit https://www.sonicwall.com/ or follow us on Twitter, LinkedIn, Facebook, and Instagram.

Ready to do your part in the cyber arms race? SonicWall offers fun, high-energy work environments at the leading edge of technology, networking, and cybersecurity. Whether you’re in sales, marketing, engineering, product management, technical support, or finance, you’ll have real opportunities to help protect more than 500,000 organizations across the globe. If you’re ready for a career that can impact change — and not just another job — join one of committed and enthusiastic SonicWall teams in offices around the world.

Title : Product Marketing Specialist - Network/Cloud Security
Location : USA - remote

Role

We’re looking for a Product Marketing Specialist for SonicWall. You will play a critical and highly visible role in bringing SonicWall’s Network/Cloud and Access Security product offerings to market and ensuring its ongoing success in the marketplace.

Key Responsibilities
The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy, drive product launches and meet business objectives in line with our global market.
Marketing and Business Development
• Develop messaging and positioning for products and services in Network / Cloud Security
• Analyze market size and competitor information.
• Manage the Network Security portfolio launch cycle and create collateral to support product launch and sales enablement
• Collaborate with cross-functional teams to develop and implement go-to-market plans.
• Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more
• Lead cross-functional teams to successfully launch products, create collaterals, and drive growth.
Sales and Partner Support & Enablement
• Communicate the value proposition of the Network / Cloud Security product portfolio to the various channels within SonicWall.
• Develop the sales tools and training that support the selling process of our service to various teams including Sales and Partners
• Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics.
• Develop competitive information.

Required Qualifications:
● 2+ years product marketing experience for a B2B firm for a technical product or customer-facing security expertise
● You have a BS in a marketing or engineering field
● You are a strong communicator and work well with different stakeholders
● You enjoy writing and speaking and do it well
● You have a technical background and can write for both engineering and business audiences
● You want to be part of something big and learn as much as you can in the process

Desired Qualifications:
● Cybersecurity industry experience
● Channel experience
● Network security experience
● Both HW and SW experience
● You are a strong storyteller
● You’re passionate about exploring new technologies
● You’ve had professional experience in product management, marketing or another strategic role.

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SonicWall is an equal opportunity employer.  

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

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