Director of Demand Generation

About Xage
Cyberattacks on critical infrastructure, government, and private enterprises are at an all time high – and only growing more urgent by the day. Xage is a global leader in zero trust access and protection at the forefront of solving this pressing issue. We are pioneering a secure tomorrow by empowering organizations worldwide to connect anyone to anything, while delivering unparalleled defense against every cyber threat. We have built tremendous momentum across governments and commercial enterprises around the world, and it’s just the beginning. Recognized by Forbes as one of America’s Best Startup Employers, Xage prioritizes creativity, collaboration, and innovation in pursuit of our mission. We are headquartered in Palo Alto, CA and have global teams across North America, EMEA, and APJ .We’re passionate about solving problems that have positive, real-world consequences for the lives of everyday people. We hope you’ll join us in the fight against cyberattacks and safeguarding critical infrastructure.
About The Role
This role is for a highly motivated individual who wants to drive demand generation and accelerate funnel growth at category-creating mid-stage startup. You will own the demand generation priorities and budget to invest across digital channels, events, and webinars. You should have a strong grasp of current marketing tools, analytics, and Account Based Marketing (ABM) strategies and be able to execute marketing campaigns from concept to execution to optimization. The demand generation leader will collaborate with sales, marketing, and product teams to develop ABM strategies as well as own end-to-end execution of programs targeting critical infrastructure industries such as energy, manufacturing, defense, utilities, and logistics. You will be a strategic member of the marketing team to impact the overall strategy and priorities as well as a key partner to the sales team to help accelerate growth in different industries and geographies. 

Responsibilities

• High energy self-starter with a can-do attitude, and ability to work in a hyper-growth environment, while setting strategy and getting into the specifics to get the job done
• Own the budget, overall priorities, and funnel metrics for demand generation Execute programmatic campaigns aligned to ABM strategies across the buyer journey using a combination of digital and in-person channels
•  Implement strategies to target multiple different personas with the goal of meeting set for mid-level and C-level executives 
• Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for target personas in the critical infrastructure industries 
• Collaborate across the marketing, product, sales and engineering teams on campaign concepts, content requirements, and creative development to ensure effectiveness for ABM programs 
• Manage relationships with vendors and agencies to scale, operationalize, and optimize all demand generation programs 
• Track the marketing funnel performance and report progress to sales team and executive leadership 

Skills and Experience

• 10+ years of demand generation experience in marketing cybersecurity and/or IT software solutions 
• 3+ years of experience in ABM program execution, good depth in ABM tools and strategies 
• Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must 
• Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search 
• Experience with marketing operations and CRM tools - HubSpot experience is a plus 
• Good analytical and reporting skill sets for measuring and educating on demand generation metrics 
• Startup experience and strong desire to operate and overachieve is a must 
• Bachelor’s degree from an accredited college or university

Perks

• Competitive salary and Equity
• Full health, dental, vision insurance
• Work with founders and executives closely and participate in all aspects of company building
• Continuous training, support and focus on your career goals
• Mid-stage startup opportunity in a massive sized market with proven traction and growing rapidly

Awards and Recognition

• Xage Security has experienced explosive growth and received numerous awards and recognition, including:
• Named by Forbes one of America’s Best Startup Employers 2024
• $17 million contract awarded by U.S. Space Force’s Space Systems Command (SSC) to offer its zero trust access control 
• Named in Gartner research on Cyber-Physical Systems Protection Platforms, Zero Trust Network Access, Remote Privileged Access Management, and CPS Secure Remote
• Named in Forrester research on Operation Technology Security Solutions, and Microsegmentation
• Named a Gold winner for Identity & Access Security Solution in the 2024 American Business Awards
• Named a 25 Hottest Edge Security company by CRN 2023 
• Named a Top 10 Security Solution in the CRN Internet of Things 50 list 2024
• Named Industrial IoT Innovator of the Year in 2023 IoT Breakthrough Awards
• SC Awards “Best Identity Management Solution” finalist 2022 
• ISO 27001:2022, IEC 62443, and FIPS 140-2 Certified