Brand Development Marketing Associate (Libby's Pumpkin)

Arlington, VA, US, 22209

Nestlé

Nestlé is the world's largest food & beverage company. We unlock the power of food to enhance quality of life for everyone, today and for generations to come.

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Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

As a Brand Development Associate, you will play a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value as well as leading the Integrated Commercial Planning (ICP) process. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.

 

KEY RESPONSIBILITIES:
 

Consumer & Customer Intimacy

  • Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
  • Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications) and retail programs

 

Business Planning

  • P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and Brand Health
  • End-to-end cross functional leadership to drive optimized portfolio & value chain
  • Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA)
  • Project end to end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.)
  • Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy
  • Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications
  • Explore and incorporate new approaches to brand innovation in the brand’s innovation strategy including licensing agreements and strategic partnership
  • Define the brand’s NHW strategy and incorporate into innovation strategy

 

Brand & Product Experience

  • Within the context of the division's Innovation / Renovation strategy, support I&R pipeline development based on key consumer, shopper and marketplace data 
  • In collaboration with cross-functional and external experts, lead innovation projects in support of the brand’s innovation strategy 
  • Commercial Excellence
  • Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.  Ensure solutions are differentiated, creating brand value and influencing purchase behavior 
  • Lead the development and execution of annual marketing plans to address all aspects of the marketing mix - product, price, place & promotion.  This includes leading the Integrated Commercial Planning (ICP) process working with key stakeholders to develop annual brand plan that delivers on the 3-year strategic plan.  
  • Partner closely with sales to develop and communicate portfolio plans to the sales organization


QUALIFICATIONS / CERTIFICATIONS:

  • Typically has a University Degree (BA/BS) in Marketing or related business field; or equivalent experience 
  • MBA preferred
  • Knowledge of budget control methods, policies and procedures
  • Strong negotiation and relationship building skills
  • Strong research and strategic analysis skills
  • Ability to work independently, autonomously and adapt quickly to change to deliver results
  • Must have strong problem-solving and decision-making skills.
  • Excellent communication (both verbal and written) and interpersonal skills.
  • Basic financial acumen and the understanding of calculating risk/return on business decisions.
  • Ability to prioritize workload and self-manage projects, handle multiple tasks and meet strict deadlines.
  • Proficient in Microsoft Office Applications

 

CRITICAL EXPERIENCES:

  • At least 3-5 years of work experience in product or brand management
  • Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals
  • Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies

 

Requisition ID: 298885 

It is our business imperative to remain a very inclusive workplace.

 

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.  In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.  Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

 

The Nestlé Companies are an equal employment opportunity and affirmative action employer* seeking diversity in qualified applicants for employment.  All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467

 

*Note: Nespresso is not a federal contractor and does not maintain affirmative action programs

 

Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy

 

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Tags: KPIs Privacy Strategy

Perks/benefits: Career development

Region: North America
Country: United States
Job stats:  2  0  0

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