Senior Product Marketing Manager, Unit 42 & Cortex Incident Response
Santa Clara, CA, United States
Applications have closed
Palo Alto Networks
Implement Zero Trust, Secure your Network, Cloud workloads, Hybrid Workforce, Leverage Threat Intelligence & Security Consulting. Cybersecurity Services & Education for CISO’s, Head of Infrastructure, Network Security Engineers, Cloud...Company Description
Our Mission
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
We have the vision of a world where each day is safer and more secure than the one before. These aren’t easy goals to accomplish – but we’re not here for easy. We’re here for better. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.
We’re changing the nature of work. Palo Alto Networks is evolving to meet the needs of our employees now and in the future through FLEXWORK, our approach to how we work. From benefits to learning, location to leadership, we’ve rethought and recreated every aspect of the employee experience at Palo Alto Networks. And because it FLEXes around each individual employee based on their individual choices, employees are empowered to push boundaries and help us all evolve, together.
Job Description
Your Career
The Senior Product Marketing Manager, Unit 42 & Cortex Incident Response will play a key role in planning and executing the product marketing strategy for our portfolio of Unit 42 Incident Response, Retainers, and the Cortex XDR Forensic Module. This involves building positioning & messaging for service launches, campaigns & programs; creating content for digital media, websites, collateral, presentations & sales tools; creating and delivering presentations at industry & analyst events, and partner & client briefings.
You’ll work with some of the world’s top security researchers, incident responders, and security engineers on topics ranging from ransomware and business email compromise to cloud security, nation-state threats and critical infrastructure security. This is a fantastic opportunity to supercharge the scope of the Unit 42 and Cortex XDR brands and emphasize our elite Incident Response service and product capabilities. You’ll take an already well-established brand in the threat intelligence & research community, and take it to a new level as the elite cybersecurity services provider.
Your Impact
- Build strong product marketing content, including blogs, reports, videos, and presentations, focused on the Unit 42 Incident Response, Retainer, and Cortex XDR Forensics module
- Track the Digital Forensics and Incident Response (DFIR) market and competitive landscape, in collaboration with product, marketing, and sales leadership
- Partner with our threat research and security consulting team to communicate clear and powerful messages to establish and differentiate Unit 42 as the elite cybersecurity services provider for DFIR
- Work closely with other Unit 42 teams to contribute annual research reports that generate awareness and thought leadership and drive conversations about the threat landscape, ultimately highlighting our DFIR services and product capabilities
- Partner with the marketing team to develop targeted messaging, content and campaign strategy to create awareness, demand, and engagement for Unit 42 DFIR services and amplify our message, increase engagement, and provide client education
- Spearhead product launches – plan the launch of new products and releases and manage messaging, positioning, collateral development, and drive the product launch
- Support enablement of the Unit 42 and broader global sales teams to help them to understand the threat landscape and effectively articulate and optimally position the value of our solutions to increase win rates
- Be a subject matter expert and a go-to resource for the sales field as they position Unit 42 DFIR, Retainer, and the Cortex XDR Forensic module
- Present at internal and external events, highlighting how Unit 42 differentiates the portfolio across all Palo Alto Networks offerings
- Identify metrics and drive regular communication on progress for the product marketing team and the broader marketing team
- Drive Unit 42 DFIR services up-market to the G2000 and increase our footprint in the Cyber Insurance and Law Firm space
Qualifications
Your Experience
- Product marketing - Cybersecurity product marketing or sales engineering experience required
- Security Services & Technology - Experience marketing cybersecurity services such as Threat Intelligence, Incident Response and Managed Detection & Response (MDR) - Basic understanding of enterprise security solutions, SOC roles and best practices - Knowledge of EDR, SOAR, XDR, NTA, CDR, UEBA, or SIEM technologies is desirable
- Collaborator - Proven track record of working with matrixed & cross functional teams and establishing strong relationships with threat intelligence teams, marketing and field sales teams
- Storyteller and presenter - An ability to break down complex concepts into extremely simple and clear terms - comfortable creating and delivering presentations in a range of environments
- Writer - Strong written communication is necessary to develop extremely simple and clear messaging, collateral, tools and content for clients, partners & sales
- Technical Aptitude - Ability to understand complex technical concepts and convey them to a wide range of audiences
- Bachelor’s degree required or equivalent military experience required
Additional Information
The Team
Our marketing team has an opportunity like no other industry: high impact work and the chance to change the future of digital security. This team builds materials for our partners, our sales teams, and our industry. Being in marketing at Palo Alto Networks means that you will be in the midst of the changes impacting our industry, and helping our internal teams, customers, and partners address the ever-changing threats we all face on a day-to-day basis.
Our Commitment
We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or an accommodation due to a disability or special need, please contact us at accommodations@paloaltonetworks.com.
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $153,000/yr - $225,100/yr. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here
Covid-19 Vaccination Information for Palo Alto Networks Jobs
- Vaccine requirements and disclosure obligations vary by country.
- Unless applicable law requires otherwise, you must be vaccinated for COVID or qualify for a reasonable accommodation if:
- The job requires accessing a company worksite
- The job requires in-person customer contact and the customer has implemented such requirements
- You choose to access a Palo Alto Networks worksite
- If you have questions about the vaccine requirements of this particular position based on your location or job requirements, please inquire with the recruiter.
Tags: Cloud DFIR EDR Forensics Incident response SIEM SOAR SOC Strategy Threat intelligence Threat Research
Perks/benefits: Career development Competitive pay Insurance Medical leave Salary bonus Team events
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