Digital Media Consultant – Middle East

Company Description

Sia Partners is a next-generation consulting firm focused on delivering superior value and tangible results to clients as they navigate the digital revolution. Our global footprint and expertise in more than 40 sectors and services allow us to enhance our clients' businesses worldwide. We guide their projects and initiatives in strategy, business transformation, IT & digital strategy, and Data Science.  As the pioneer of Consulting 4.0, we integrate AI into our solutions.

Sia Partners comprises of 2,600+ consultants with diverse expertise, and operates from 39 offices worldwide across Asia, North Africa, North America, and Australia, in addition to Europe and the United Kingdom.

In the Middle East, Sia Partners provides expert advisory services on strategy & execution, innovation, operational performance & cost reduction, cyber & data security, efficient organisation, transformation & change management, HR performance, and IT performance. In addition to these services, Sia Institute, Sia Partners’ world-class international training arm, provides a wide range of learning programs and workshops with modules successfully delivered across various locations and sectors, particularly in the Middle East.

Along with a multinational team, the Partners leading the Middle East offices have a long record of accomplishments and expertise; and play an active role in the realization of the region’ vision in both Public and Private sectors.

Why join the Sia Village? 

Excellence | Entrepreneurship | Innovation | Teamwork | Care & Support | Employee Wellbeing

These are the six core values that guide all our actions. As an expression of our values, our Sia Village concept describes our commitment to fostering a sense of community within and among our offices. We believe that knowledge sharing is the key, not only to innovation, but to the growth and development of our people.

Job Description

We are looking for a seasoned Digital Media expert to join our team!

This person will serve as a thought leader in the implementation of marketing initiatives, diligently applying and improving upon best practices for media strategy, creative and measurement to deliver meaningful impact for various brands and products. They will own media buying and stewardship of Consumer Marketing initiatives on platforms from campaign strategy, execution, optimization, technical troubleshooting to measurement and reporting, with a focus on efficiency and scalability.

Below are the main responsibilities for this role:

• Partner closely with internal stakeholders such as Communications Planning, Social Marketing, Decision Science, and Creative
• This role will involve both innovation and implementation skillsets. Tactical and campaign execution expertise will be valued greatly. The ability to use insights to drive decisions
• Measure performance and outcomes of messages in market and tracking communications performance to inform future decisions and investments. Help shape and drive learning agendas in conjunction with data science and research and insights
• Lead the setup and execution of successful marketing campaigns, owning all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability
• Partners with agency to ensure successful execution of campaigns.
• Identify testing opportunities and develop testing roadmaps Social Marketing efforts
• Leverage large and abstract datasets to identify scalable drivers of impact for the business
• Own resolution of technical challenges, by collaborating with internal product/engineering teams
• Project manage complex work streams and initiatives across marketing objectives

Qualifications

Qualified candidates must be detail-oriented, data-driven professionals who can thrive in a fast-paced, often ambiguous, results-driven environment. The ideal candidate should have a passion for leveraging data to understand scalable drivers of impact. They will have experience implementing strategic marketing strategies, solving complex problems through technical and analytical excellence, and project managing multiple streams of work.

The ideal candidate must possess the following:

• 5+ years experience in digital media, 2+ years experience in paid social preferably within a media agency or ad tech firm
• Bachelor’s degree in Economics, Marketing, Business, Statistics, or a related field
• Experience with Facebook Ads Manager and other digital advertising platforms, having crafted media solutions that drive positive outcomes
• Experience creating, implementing and measuring a comprehensive strategy leveraging the Facebook advertising products
• Digital advertising experience, specifically in ad operations, trafficking, demand management and/or data analytics
• Experience building relationships with cross-functional groups and influencing outcomes across multiple levels of management, teams and disciplines
• Experience with A/B testing and marketing effectiveness measurement methodologies and technologies
• Experience with direct response and brand marketing, data and technology solutions, advertising technology, and/or advertising partnerships
• Strong communication, organization and project management experience
• Microsoft Excel experience (e.g. pivot tables, advanced formulas, macros)
• Strong understanding of mobile creative best practices (preferred)
• Experience managing Restricted Content campaigns or campaigns that require the Social Issue, Electoral, or Political disclaimer within Facebook Ads manager that require disclaimers (eg. Housing, Financial Services, Medial Treatments, Gaming) (preferred)
• Proficiency in verbal and written Arabic (required)
• Already locally based in the UAE

Additional Information

Please be aware that Sia Partners requires all employees in this position to be fully vaccinated against COVID-19 as a condition of employment.  “Fully vaccinated” means that the individual can provide acceptable proof that the individual has received, at least fourteen (14) days prior to the individual’s start date, either the second dose of a two-dose COVID-19 vaccine, or one dose of a single-dose COVID-19 vaccine.  Vaccines must be authorized and/or approved by the Dubai Health Authority (DHA).  Individuals needing an exemption to this requirement due to medical, disability-related, or religious reasons may request an exemption during the recruiting process. The Company will engage in an interactive process to determine if an exemption to this requirement as a reasonable accommodation is appropriate.

Benefits:

• Competitive salary and benefits
• Entrepreneurial journey
• Career advocacy program that supports achieving professional development goals through guidance, and real-time feedback
• Continuous learning & development opportunities
• Healthcare coverage that includes medical, dental, vision and life insurance policies
• Annual seminar, an in-person value-add experience that allows you to network with colleagues throughout Middle East (during non-COVID times) 

Our Commitment to Diversity

Diversity, equity, inclusion, and belonging (DEIB) are part of Sia Partners’ DNA. Thanks to our expertise in several sectors and our international growth, our teams include a variety of experiences and cultures. We’re confident that promoting DEIB creates an environment in which everyone can reach their full potential.

Our global network, DEIB@Sia Partners, brings together our people worldwide to facilitate local and global progress, focused on the following areas:

• Gender equality (global Gender Equality Index score of 91/100 for FY19-20)
• Race & Ethnicity
• Working Parents
• Disabilities

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.

To learn more about our mission, values, and business sectors, please visit our website.

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs. 

Sia Partners is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.